The internet is far from the time since it was first introduced to the public. Now, we have social media which greatly impacted the way customers behaved. Though let us face the fact that social media is a remarkable tool for marketing, customers these days are expecting to have a deeper and more connected relationship with brands.
So rather than investing in the conventional “push” campaigns, engagement marketing can pull in more people by:
- Driving Conversations
- Telling a Story
- Addressing Customer Needs and;
- Creating Interests
The end goal here is to make customers involved in the business and sustaining that relationship to a given brand or product.
Now, there are many ways on how you can make customers involve to your business’ product and/or services.
For instance, you can invest on mobile app development to bring the freshest updates and latest deals as well as promos right in front of your customer base. Of course, there are few more things that you could do aside from tapping what modern technology could bring. If you are interested to learn more about these things, then the trade secrets divulged below are something you don’t want to miss out!
Number 1. Open Communication
See to it that there are multiple channels for your customers to reach out to you. If ever a customer has a problem or wants to raise a concern, what they want is speedy response on how it can be figured out.
In relation to this, make it a point that all lines of communication are open and simple. Create live chat support on your website, be accessible to social media channels, have a telephone line, reply to email and everything in between.
Number 2. Spread the Same Message but in Unique Ways
Oftentimes, consumers ought to see your message a number of times over before taking any action. However, repeating the same message time and time again would do no good. Rather, it’ll just be an annoyance to your customers.
Therefore, every pieces of content that you use to promote customer engagement shouldn’t be focused around sales. Instead, you have to make contents that are informative to their lives while relating your product and/or service to it.