Fans of Taylor Swift responded to the pop singer’s narrative at her Tumblr social media site, in ways more than she expected.
Ms. Swift made a new call for support in connection with the revival of her fight against the bigwigs of her former record label company the Big Machine Label Group (BMLG). The BMLG feud, which started out six months ago as a “Taylor Swift vs. Scott Borchetta (BMLG founder)” fight, transitioned into a “Taylor Swift vs. Scooter Braun,” battle when the latter acquired BMLG for $300 million.
Presumably, Ms. Swift did not foresee that her social media call would turn nasty, to which the people at the BMLG camp cried foul! Scooter Braun, his family, as well as his newfound set of employees had received direct and indirect death threats, apparently coming from diehard Swifties. The threats prompted the BMLG headquarters in Nashville, Tenessee to temporarily close shop.
The end result? Taylor Swift of course, won what she wanted — which was simply to sing her early BMLG songs when and wherever she wants.
About Using the Power of Social Media Responsibly
Over the six-month period in which Ms. Swift carried out her battle against the BLMG top honchos, the singer claimed she was bullied, and her earlier songs held hostage, and that she was betrayed. Scott Borchetta of course, countered by claiming that Ms. Swift was not telling a true and complete narrative about her BLMG contract.
The brouhaha between the two, temporarily ceased when Ms. Swift earned accolades for her new album “Lover”, including one coming from Borchetta.
However, the issue of betrayal cropped up when Borchetta sealed a deal to sell BMLG to Scooter Braun; with Ms. Swift asserting that she had long wanted to buy back the rights to the old songs she released under the Black Machine label.
Throughout the period in which accusations and denials were exchanged, Scooter Braun stayed silent. However, when the death threats started coming, he finally came out with his own statements at the Q&A segment of the 2019 Entertainment Industry Conference.
The new BMLG owner talked sense by saying it’s high time for people to come together to have a conversation. He added that
“I think these problems between Ms. Swift and Black Machine are better discussed behind closed doors rather than be discussed publicly, so they can be figured out pretty easily.. “ “but when it gets to a place where there’s death threats … it’s gotten out of hand, which is not what the music industry is all about.”
As a disinterested observer, we are inclined to agree with Scooter Braun, because the truth behind the deals made by Taylor Swift and her father during her startup years with BMLG is not public knowledge. Since both camps are issuing statements denying each other’s claims, involving fans via Ms. Swift’s social media platform will not provide a solution deemed just by both parties.
Ms. Swift should use her fan support and her social media sites responsibly, because death threats are serious actions that could not be taken lightly by the recipients of the threats, especially now. She has no way of telling how far her most ardent supporters will go, in trying to demonstrate their love for her and her music.