A webinar is presentation, a conference or a meeting done online through the Internet real-time connecting the people with other people around the globe.
Webinars have the capacity to take your marketing initiatives to another level. They could be a powerful and effective tool to reach out to a wider range of audience and engage with your clients or customers.
Although it is a powerful tool, webinars, if not done right could become a dull and uninteresting event for your audience leaving them uninspired, unmotivated and disconnected with you as well as your product.
Making Your Webinar Informative and Fun
How to Sell with Webinars? What could you do to ensure your webinar successfully attains its goals whilst leaving your audience inspired and engaged?
So as to ensure your webinar is worthwhile to your audience, it has to be very informative as well as enjoyable. Webinars, no matter how great the contents are, may end up being boring and dreary. These types of webinars could bring more harm to your brand than good. So having a good balance of information and entertainment is way better. So, what could you do to make it informative and at the same time entertaining? Below are a few:
Entertain your Audience Even Before the Webinar Begins
Before you begin, it is good to entertain anyone who shows up early for the webinar. This would keep them engaged and look forward to your webinar. So make sure to plan ahead so you could choose entertainment related to your brand.
Make Use of Slides
Slides do play a crucial role in any part of your webinar as these are effective ways get information across. Most people are visual learners so they learn and understand information better when visuals are involved. But then again, make sure you present your slides in an interesting manner instead of just putting in just plain texts. Makes use of figures, graphs, animations, and images. Again, plan ahead.
Share Hilarious and Amusing Stories
You may have some humorous stories related to your topic. If you don’t have any, search online, or email your participants for stories they’re willing to share. This also fosters audience engagement. Not only are stories entertaining, but you could also make use of them as cases studies to explain your product, or prove a point.
These are just a few ways to make your webinars interesting and entertaining while you sell your brand. But, with a bit of research, planning and creativity, you’ll surely leave your audience in awe and interested in your brand.