Interactive video basically is a new kind of media that most of the leading brands utilize in engaging customers and at the same time, reaching their goals and objectives for digital marketing. But the question here is, what exactly is an interactive video?

You may have already heard of this form of video media but don’t know how to use it or what is it in the first place. Don’t worry as you are not the only one who is left in the dark. There are many others who feel the same way as well.

This is what we’ve Grown Up to

Traditionally, the type of video mostly used is the linear video. If you will give further attention to linear video, this is where you click on the “Play” button to start the content.

You have the options of pausing, fast forwarding, restarting and rewinding the video as you watch.

Aside from that, there’s not much you can do.

Difference of an Interactive Video

With an interactive video on the other hand, there are plenty of other functionalities being added here including but not limited to the following:

  • Data Inputs
  • Hotspots
  • Branches and;
  • Quizzes

All these tools are creating an engaging and fun experience for viewers and making the viewing experience more memorable and enjoyable.